User account






Lost Password?
No account yet? Register

Gambling Articles

About Poker
About Gambling
Advertisement | Close
Advertisement
Scientific Games Enters Licensing Arrangement with Hasbro for Games Media Content in the U.K. PDF Print E-mail

Scientific Games (NASDAQ:SGMS) announced its wholly owned subsidiary Games Media, has entered into a three-year exclusive licensing arrangement with Hasbro, Inc. (NYSE:HAS) for amusement with prize (AWP) and skill with prize (SWP) gaming machines in the UK and Ireland. The agreement allows Games Media the exclusive rights to create games for Hasbro properties including MONOPOLY, CLUEDO, YAHTZEE, CONNECT 4, TRIVIAL PURSUIT and BATTLESHIP.

Michael Fuller, Head of Digital Media and Gaming Europe for Hasbro, commented, "We are pleased to expand our relationship with Scientific Games in Europe through Games Media. Games Media is the leader for digital development in their sector and has repeatedly demonstrated its ability to showcase Hasbro's premium brands in new ways that resonate with the players."

 

Steve Murray, Development Director of Games Media, added, "Working together, Hasbro and Games Media can maximize Hasbro's brand values, creativity and future ideas in conjunction with Games Media's game development and marketing skills in the 'pay per play' sectors. We are excited about this relationship, especially as the pub sector begins its transformation from stand-alone analogue games to digital and downloadable. Content will become even more important, and we look forward to bringing to market the numerous Hasbro licensed games that we now have in the pipeline."

 

Scientific Games Corporation is the leading integrated supplier of instant tickets, systems and services to lotteries worldwide, a leading supplier of server based gaming machines and systems, Amusement and Skill with Prize betting terminals, interactive sports betting terminals and systems, and wagering systems and services to pari-mutuel operators. It is also a licensed pari-mutuel gaming operator in Connecticut, Maine and the Netherlands and is a leading supplier of prepaid phone cards to telephone companies. Scientific Games' customers are in the United States and more than 60 other countries. For more information about Scientific Games, please visit our web site at www.scientificgames.com.

 
< Prev   Next >